Are you ready to clarify what is the story behind your business?

Join now! Get the audio guide, resources, and support to figure out what your story is without being judged or losing who you are.

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Tell me if this sound familiar:

• You have a business idea or side hustle, but you're not sure how to explain why you created it
• You hate the idea of being the face of your business and push out your product instead
• You have heard about the importance of sharing personal stories but don't know which one to pick
• You spend time looking at what others are doing and then feel frustrated when you don't get similar results
• You deeply care about helping others through your business but don't know how to explain why
• You feel a fire inside you when you talk about your business or side hustle but prefer to hide behind the curtains
• You believe in your business idea, but you doubt your clients will care about your story
• You know you have a story to tell but trauma makes you question where to start or if it's even worth sharing

Am I right? Or am I right? 😊

It's not that I am mind reader but I have heard these concerned hundreds of times while working with women just like you: women who are passionate, creative, and have incredible businesses but have been told so many time that they are wrong or too much that now, being visible feels scary.

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Unfortunately, many think that the solution is to continue to hide away, imitate what others are doing and not getting the same results. And eventually they spiral into a circle of burnout and feeling inauthentic.

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This vicious cycle needs to stop!

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Because after years of coaching women on business storytelling, I’ve seen what ACTUALLY works:

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It's about coming back home to YOUR STORY​
When you give your story space to be, you automatically unfreeze experiences, emotions, values and events that make you who you are. You gain more confidence and the clarity you need to show up authentically. That’s what resonates with your audience.

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The more you know about your story, the easier it will be for you to market your business.

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The question now is: where do you start from?

Introducing… "Who I Am", a Self-Coaching Audio Guide to Discover Your Story

Yes, I said discover your story because while you might know the events that led you to be who you are, you don't know how to connect them to your business.

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Here’s What You’ll Learn…

Module 1: Introduction to Finding Your Story

In this module, you are welcomed on a journey of self-discovery through storytelling. The focus is on understanding the importance of your personal narratives in connecting with your clients and aligning them with your business. You will learn the foundational concepts of storytelling and how it can be a powerful tool for attracting clients.

Module 2: Demystifying Storytelling Myths

This module introduces myths around business storytelling to remind you that being the storyteller has nothing to do with fame or celebrity status. It's about embracing and sharing your lived experience with the people you are set to help, your clients.

Module 3: Assessment and Goal Setting

This is where things get even more interesting. In this module, you will look at where you are now and establish goals to reach by the end of the course.

Module 4: The Storytelling Tree™

This module introduces you to the "Storytelling Tree™️ " tool, which is as a visual representation of your lived experience in connection to your business. You will be guided to explore your personal narratives and how these stories can be connected to your business.️

Module 5: The Five Levels of Finding Your Story

This module focuses on the five distinct levels of finding your story. You will be guided through the process of identifying your instinctive narratives, exploring childhood influences, discussing trauma, seeking feedback from others, and recognising recurring memories that hold significance.

Module 6: What's Next?

In this final module, you will reflect on your journey and explore the next steps after discovering your story. You will be encouraged to continue your self-reflective journey, consider external support, and provided with resources to do so.

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Wait, when you signup to Who I Am, you also receive…

• Finding Your Story Workbook ($100 value): A thoughtfully designed workbook that complements the course content by including exercises, notes, and reflective prompts
• 3 Real-World Story Examples ($27 value): Listen to stories from other women who’ve discovered their story and successfully applied it in their businesses
• Affirmation Cards ($25): Digital affirmation cards that you can stick on your laptop to keep the motivation up
• Tailored Spotify Playlist ($20): A customised playlist with songs that will put you in the right mood to explore your story
• External Resources to Deepen Learning ($40): A selection of recommended books you can refer to during and after the completion of Who I Am
• Video Walkthroughs ($100): A series video guides that explain some of the concepts mentioned in Who I Am
• Motivational Screensaver ($15): A digital screensaver featuring motivational quotes to get daily inspiration

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Total Bonus Value: $327​
​Your Price Today: $47

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Will This Work For Me?

This audio guide will work for you if you are:

• A person with a side hustle or business who wants to feel confident telling your story
• Someone who has been told in one way or another that they are too loud, too much, wrong
• A business owner who hates the idea of being visible because you’re unsure what part of your personal journey matters
• An entrepreneur or creative who wants to stand out in a crowded marketplace by being authentic and unique
• A beginner who doesn’t know where to start with storytelling
• Someone with a business who constantly think that their story doesn't matter

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This Course Is Not For You If:

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• You want someone else to do the work of finding your story for you
• You know storytelling is powerful but are not willing to put in the necessary work to find your personal story
• You are solely interested in storytelling for marketing purposes without thinking about the impact your story will have
• Your only business focus is making sales without having a positive impact in the world
• You don't appreciate and welcome the diversity of our world

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“What if I’m totally new to storytelling?”

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Perfect! This audio guide is designed to help you no matter where you are in your journey. The exercises are simple and effective and help you uncover and refine your personal story at your own pace.

The reality of things is that you might be new to storytelling but you are not new to your lived experience. You have felt it on your skin, bones and in your blood, it‘s yours. You know it.

What this guide is going to help you do is taking that story and understanding what elements of it led you to your business or side hustle so that you can connect to your clients.

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Here’s what my students and clients are saying…

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FAQ’s

Q: How long does it take to complete the modules?​
A: The audio guide is designed for self-paced learning. You can work through each module on your own time. You can decide to explore one module a day or to slow down and focus on one module every week. That‘s what the majority of students do.

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Q: What if I need more help?​
A: You’ll have access to the Finding Your Story Workbook, can join us in the Live Group Q&A and you can always book a 30-minute individual session with me.

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Q: Is this guide right for me if I don’t have a business yet?​
A: Absolutely. Whether you're starting out or already have a business, discovering your story is the first step to gaining visibility and confidence in your journey. In fact, this might be the best time for you to focus on finding your story.

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Q: What if my story includes traumatic experiences?​
A: This is a topic you‘ll hear mentioned in the course and you’ll hear me say that your trauma is not your story, even if it feels like that. Throughout the course you will learn how to find your story from trauma too without judging yourself or sharing more than you feel comfortable.

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Who Am I?

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Hey there, I‘m Beatrice!

Up until some years ago my biggest fear was to be visible.

As one of the two Black girls in my hometown in Italy, I was constantly under the spotlight. And I hated it!

It wasn’t until, as an accomplished journalist and documentary maker, I was asked "Why Do You Care?" that I started to look back at my story and clarified my purpose but also realised I had achieved and overcome so much.

It was a very solitary, long process to find my story but along the way I developed a clear framework to help folks who have been historically underestimated to find, own and share their stories.

Since then, I brought business storytelling to three continents as a keynote speaker and have coached and trained hundreds of entrepreneurs in three different languages. Some of my corporate clients include Netflix, Aviva and Booking.com.

But what I‘m mostly proud of is to have understood that until we brandish the pen, step on the stage and share our stories, we don’t exist and the story gets told by the same people. Which could be fine, but it’s not. It’s a pleasure to have you here!

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